CREATIVE DIRECTION

 
 

MUSE MAGAZINE

 VCFS x MUSE for MUSE MAGAZINE ONLINE (XVII)

Marrying moving images with striking portraits, this was MUSE’s first digital-exclusive editorial, featuring the talents of Vogue Charity Fashion Show. This feature pushes the boundaries of stereotypical digital content, incorporating GIFs within fashion photography. From a tech end, it was a large learning curve trying to code each of these files into the post, but I am happy to say I was successful in doing so.


MUSE MAGAZINE ISSUE XV & XVI

For Issue XVI and XVII, I was a member of the Creative Team. My role was to conceptualize and execute all the fashion editorials in the print issues.

 
 

SYDNEY - PORTRAITS

 
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MUSE XVI GRAPHIC DESIGN

I also was chosen to design two new promotional stickers for the magazine's launch day. 1000 copies of each sticker was produced, and they sold out in the first 2 hours of distribution, and have been seen around campus on backpacks, water bottles, and laptops. My goal was to create iconic, current and inclusive stickers that appealed to the majority of the student body. 


QFIN

As Founder and Co-Chair of the organization, I was committed to ensuring that the Queen’s Fashion Industry Network (QFIN) had a constant stream of creative content. My role during these photoshoots was to help curate each shot to ensure it upheld our overall brand image.

12 BARS PROMOTIONAL PHOTOSHOOT:


SAHARA & CO

My position as Digital Marketing Coordinator required me to create visual content for marketing, promotional and sales purposes. In this role, I single-handedly created the product catalogue, as well as photographed, edited and published all the product and lifestyle photos (all of which are still being used on the website as of Jan 2018). Below are some of the images I created for the brand.


FREELANCE

Test Shoots

I was commissioned to produce this test shoot for New Face Karina at Dulcedo

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Vogue charity fashion show

In charge of props, styling and creative direction for the MEN'S CHARITY CALENDAR for VCFS

Su La Po

Designed graphics for social media posts and articles.